Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.
So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.
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LibraryThing ReviewUser Review - Steve55 - LibraryThing
This is an easy read, taking little more than a couple of hours. It carries the subtitle ’10 Secrets of the World’s Greatest Brand-Builder’.which offers the promise of answers to those who seek them ... Read full review
Business the Richard Branson way: 10 secrets of the world's greatest brand builderUser Review - Not Available - Book Verdict
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their ... Read full review
One Pick on Someone Bigger Than You
Two Do the Hippy Hippy Shake
Three Haggle Everythings Negotiable
Four Make Work Fun
Five Do Right by Your Brand
Six Smile for the Cameras
Seven Dont Lead Sheep Herd Cats
Other editions - View all
Business The Richard Branson Way: 10 Secrets Of The World'S Greatest Brand ...
No preview available - 2007
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand ...
No preview available - 1999