Fundamentals of Strategic Management' 2007 Ed.

Front Cover
Rex Bookstore, Inc., 2007 - Strategic planning - 302 pages
 

Contents

Evolution of Business Policy
1
336
13
Business Competition
45
Corporate Level Strategies
60
Success and failure factors in alliances
87
Value Chain
115
58
143
Environmental Scanning
146
The Vision and Mission Statement
167
Setting Strategic Objectives
174
65
175
Crafting Strategies
180
Implementing and Executing
188
Monitoring Evaluating
195
Industry Situation Analysis
205
Competitive Strategies
223

61
150
63
156
64
162
Appendix A Financial Ratios
246
Bibliography
286
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