Shoe Dog: A Memoir by the Creator of Nike

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Simon and Schuster, Apr 26, 2016 - Biography & Autobiography - 400 pages
382 Reviews
NEW YORK TIMES BESTSELLER

In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
 

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Review: Shoe Dog: A Memoir by the Creator of NIKE

User Review  - Intergraz17aol.Com - Goodreads

This is an excellent book about business. The writing starts out a little clunky, but both the writing and the story really come into form, creating an incredible page turner. I wish there was a bit more focus on some of the more prominent years, but was not disappointed with how the concluded. Read full review

Review: Shoe Dog: A Memoir by the Creator of NIKE

User Review  - Jock500 - Goodreads

Very good read, very entertaining tale, well worth it. Read full review

All 5 reviews »

Contents

Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 15
Section 16
Section 17
Section 18
Section 19
Section 20
Section 21
Section 22

Section 9
Section 10
Section 11
Section 12
Section 13
Section 14
Section 23
Section 24
Section 25
Section 26
Section 27
Copyright

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About the author (2016)

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

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