The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers DirectlyA completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends.
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. |
Contents
The Old Rules of Marketing and PR Are Ineffective | 3 |
Public Relations and ThirdParty | 9 |
Contents | 19 |
Reaching Your Buyers Directly | 25 |
Think Like a Publisher | 31 |
Social Media and Your Targeted Audience | 37 |
Tapping Millions of Evangelists to Tell Your Story | 57 |
The Four Uses of Blogs for Marketing and | 63 |
How to Write for Your Buyers | 151 |
Learn to Ignore the Old Rules | 159 |
Social Networking Sites and Marketing | 173 |
The New Rules of Marketing and | 184 |
15 | 193 |
Video and Podcasting Made Well as Easy | 207 |
How to Use News Releases to Reach Buyers Directly | 217 |
Your Front Door | 227 |
Do You Allow Employees to Send EMail? | 69 |
Audio and Video Drive Action | 75 |
The New Rules of News Releases | 85 |
The Web Helps Audiences Catch the Fever | 93 |
9 | 107 |
More Art Than Science | 114 |
Yes the Media Are Still Important | 119 |
Press Releases and the Journalistic Black Hole | 141 |
BricksandMortar News | 239 |
Search Engine Marketing | 249 |
Advice from the Company President | 261 |
Acknowledgments for the Second Edition | 271 |
About the Author | 280 |
The New Rules of Social Media book series | 287 |
Other editions - View all
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News ... David Meerman Scott No preview available - 2010 |
Common terms and phrases
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