The Practical Guide to Information DesignThe definitive, behind-the-scenes guide to mastering information design Finally, in one usable format, here's your single-volume resource for designing clear projects that really work for your audience. The Practical Guide to Information Design provides all the tools, resources, and best practices that designers need to create highly successful print and digital information design projects. A brilliant combination of practice and theory, this highly visual book covers the principles of design, perception, and usability, complete with step-by-step examples that feature the work of today's leading professionals. Comprehensively illustrated with hundreds of valuable graphs, maps, tables, line drawings, and photos, The Practical Guide to Information Design features: * Complete descriptions and comparisons of various formats * A range of helpful exercises to reinforce covered material * Handy summary boxes, bulleted lists, captions, and examples * A wealth of useful resources for professionals and students |
Contents
| 1 | |
Section I Audience Identifying the Audience | 13 |
Section II Word design How to Design Understandably | 89 |
Section III Picture design How to Design Meaningful Graphics | 169 |
Bibliographyresources | 243 |
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Common terms and phrases
Art director audience members audience's autobiography mockingbird's autobiography avoid background Belser bigger brochure clarity clear Client Color Plate columns Condé Nast Publications Condé Nast Traveler consistent contrast Creative director DEEP Design firm diagram dot gain elements example EXERCISE focus golden ratio graph graphic grid Grimwade guidelines headings headline icons illustration information design information-design Kosslyn labels Lap Lane layout legibility letters look meaning Mijksenaar mockingbird's autobiography mockingbird's neurons newsletter nonverbal North Bethesda notice paragraph pull quotes questions readers redesign Richard Saul Wurman sans serif says schedule screen sentences serif SHALLOW signs Stephen Kosslyn style sheet swim symbols tell Teylers museum there's tion typeface understand usability users viewers visual wayfinding what's writing x-height