Visual Thinking for DesignVisual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.
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Contents
| 1 | |
| 23 | |
CHAPTER 3 STRUCTURING TWODIMENSIONAL SPACE | 43 |
CHAPTER 4 COLOR | 65 |
VISUAL SPACE AND TIME | 87 |
CHAPTER 6 VISUAL OBJECTS WORDS AND MEANING | 107 |
CHAPTER 7 VISUAL AND VERBAL NARRATIVE | 129 |
CHAPTER 8 CREATIVE METASEEING | 147 |
CHAPTER 9 THE DANCE OF MEANING | 165 |
INDEX | 183 |
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action active areas attention background become Brain pixels chapter cognitive tasks cognitive thread cognitive walkthrough color common concepts cones contour critical depth cues diagram dimensions distinct effective example eye movements fixation fMRI fovea graphic design green human humpback whales idea identified important interactive interface involved light lines look loop luminance contrast means mechanisms mental imagery Mirror neurons motion mouse move narrative neural neurons occur orientation parietal lobe particular pathway pattern-finding perceive perception pop-out prefrontal cortex primary visual cortex problem rapid eye movements red-green regions respond retina scene scribble sequence shape sign languages signals sketch skill spatial structure structure from motion symbols target texture theory things three-dimensional tion understanding verbal working memory vision visual field visual objects visual pattern visual processing visual queries visual search visual space visual system visual thinking visual working memory yellow-blue
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