Business The Richard Branson Way: 10 Secrets Of The World'S Greatest Brand Builder, 3Rd Ed

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Wiley India Pvt. Limited, May 21, 2007 - Aeronautics, Commercial - 192 pages
2 Reviews
Now bought completely up to date for this new edition, Business the Richard Branson Way 3rd edition not only reveals the secrets of Branson s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.ˇ Pick on Someone Bigger than Youˇ Do the Hippy, Hippy Shakeˇ Haggle: Everything s Negotiableˇ Make Work Funˇ Do Right by Your Brandˇ Smile for the Camerasˇ Don t Lead Sheep, Herd Catsˇ Faster than a Speeding Bulletˇ Size Does Matterˇ Never Lose the Common Touch

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User Review  - Steve55 - LibraryThing

This is an easy read, taking little more than a couple of hours. It carries the subtitle ’10 Secrets of the World’s Greatest Brand-Builder’.which offers the promise of answers to those who seek them ... Read full review

Business the Richard Branson way: 10 secrets of the world's greatest brand builder

User Review  - Not Available - Book Verdict

Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their ... Read full review

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