Business The Richard Branson Way: 10 Secrets Of The World'S Greatest Brand Builder, 3Rd Ed

Now bought completely up to date for this new edition, Business the Richard Branson Way 3rd edition not only reveals the secrets of Branson s remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.· Pick on Someone Bigger than You· Do the Hippy, Hippy Shake· Haggle: Everything s Negotiable· Make Work Fun· Do Right by Your Brand· Smile for the Cameras· Don t Lead Sheep, Herd Cats· Faster than a Speeding Bullet· Size Does Matter· Never Lose the Common Touch