IT Project Proposals: Writing to WinWhether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services. |
From inside the book
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Writing to Win Paul Coombs. To the staff of the Whittington Hospital , London Contents Chapter 1 Introduction Does good writing matter ? Where.
Writing to Win Paul Coombs. To the staff of the Whittington Hospital , London Contents Chapter 1 Introduction Does good writing matter ? Where.
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... Chapter 2 Establishing the strategy The art of persuasion Determining the BOD and USP Knowing the reader Choosing a strategy The proposal lifecycle - reviewed Chapter 3 Choosing the content page 1 1 3 5 7 7 9 13 14 16 17 Content and ...
... Chapter 2 Establishing the strategy The art of persuasion Determining the BOD and USP Knowing the reader Choosing a strategy The proposal lifecycle - reviewed Chapter 3 Choosing the content page 1 1 3 5 7 7 9 13 14 16 17 Content and ...
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... Chapter 6 Obeying the grammar rules Does grammar matter ? Rules you can break Rules you should remember Conclusion Chapter 7 Obeying the punctuation rules The purpose of punctuation Stops 2 2216 72 72 73 75 87 88 88 89 Apostrophes 99 ...
... Chapter 6 Obeying the grammar rules Does grammar matter ? Rules you can break Rules you should remember Conclusion Chapter 7 Obeying the punctuation rules The purpose of punctuation Stops 2 2216 72 72 73 75 87 88 88 89 Apostrophes 99 ...
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... Chapter 10 Summary 127 Appendix A The Document Standard 128 Appendix B Select bibliography and resources 131 Appendix C Case studies 134 Index 142 Microsoft Word I have made some specific references to the Contents ix.
... Chapter 10 Summary 127 Appendix A The Document Standard 128 Appendix B Select bibliography and resources 131 Appendix C Case studies 134 Index 142 Microsoft Word I have made some specific references to the Contents ix.
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... you use a different word processor then substitute its equivalent operations or facilities . Microsoft Word is the registered trademark of Microsoft Corporation . CHAPTER 1 Introduction DOES GOOD WRITING MATTER ? All writing X.
... you use a different word processor then substitute its equivalent operations or facilities . Microsoft Word is the registered trademark of Microsoft Corporation . CHAPTER 1 Introduction DOES GOOD WRITING MATTER ? All writing X.
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Common terms and phrases
analysis apostrophe appendices application appropriate architecture argument Assertion avoid Basis of Decision benefits better BigCo boilerplate bulleted list CDIF clichés commas complete costs covering letter create Custom Dictionary customer's Dangling modifiers dash database decide Decision Unique Selling decision-makers defined described diagram Dilbert discussed Document Standard example FIGURE format Forward Buying Plan Hackitout Software hyphen implementation interface ISBN look Management Summary MegaCorp Metadata Coalition Microsoft Word migration period Non-disclosure agreements organisation overall persuasive phrase plural present problem project management PROPOSAL LIFECYCLE prose punctuation RDBMS reader refer relevant requirements résumés rules Sections and Paragraphs semicolon sentence skills Software's specific split infinitive structure Table technical solution Technobabble trying uncertainty and doubt understand Unique Selling Point verb word processor Write the Proposal wrong