IT Project Proposals: Writing to WinWhether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services. |
From inside the book
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Writing to Win Paul Coombs. IT Project Proposals Writing to Win Paul Coombs CAMBRIDGE IT PROJECT PROPOSALS Writing to Win Whether responding to a. Front Cover.
Writing to Win Paul Coombs. IT Project Proposals Writing to Win Paul Coombs CAMBRIDGE IT PROJECT PROPOSALS Writing to Win Whether responding to a. Front Cover.
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... proposal can be the difference between success and failure . IT Project Proposals Writing to Win can help you to create high quality , persuasive proposals that will stand out from the crowd . The author explains how to determine the ...
... proposal can be the difference between success and failure . IT Project Proposals Writing to Win can help you to create high quality , persuasive proposals that will stand out from the crowd . The author explains how to determine the ...
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... proposal lifecycle Chapter 2 Establishing the strategy The art of persuasion Determining the BOD and USP Knowing the reader Choosing a strategy The proposal lifecycle - reviewed Chapter 3 Choosing the content page 1 1 3 5 7 7 9 13 14 16 ...
... proposal lifecycle Chapter 2 Establishing the strategy The art of persuasion Determining the BOD and USP Knowing the reader Choosing a strategy The proposal lifecycle - reviewed Chapter 3 Choosing the content page 1 1 3 5 7 7 9 13 14 16 ...
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... proposal lifecycle - reviewed 111 Chapter 8 Finishing off Validating compliance Protecting yourself Illustrating your arguments 113 113 114 115 Checking the detail Creating an impression Chapter 9 116 117. viii Contents.
... proposal lifecycle - reviewed 111 Chapter 8 Finishing off Validating compliance Protecting yourself Illustrating your arguments 113 113 114 115 Checking the detail Creating an impression Chapter 9 116 117. viii Contents.
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... Proposal Evaluation Questionnaire 123 The proposal lifecycle - reviewed 126 Chapter 10 Summary 127 Appendix A The Document Standard 128 Appendix B Select bibliography and resources 131 Appendix C Case studies 134 Index 142 Microsoft ...
... Proposal Evaluation Questionnaire 123 The proposal lifecycle - reviewed 126 Chapter 10 Summary 127 Appendix A The Document Standard 128 Appendix B Select bibliography and resources 131 Appendix C Case studies 134 Index 142 Microsoft ...
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Common terms and phrases
analysis apostrophe appendices application appropriate architecture argument Assertion avoid Basis of Decision benefits better BigCo boilerplate bulleted list CDIF clichés commas complete costs covering letter create Custom Dictionary customer's Dangling modifiers dash database decide Decision Unique Selling decision-makers defined described diagram Dilbert discussed Document Standard example FIGURE format Forward Buying Plan Hackitout Software hyphen implementation interface ISBN look Management Summary MegaCorp Metadata Coalition Microsoft Word migration period Non-disclosure agreements organisation overall persuasive phrase plural present problem project management PROPOSAL LIFECYCLE prose punctuation RDBMS reader refer relevant requirements résumés rules Sections and Paragraphs semicolon sentence skills Software's specific split infinitive structure Table technical solution Technobabble trying uncertainty and doubt understand Unique Selling Point verb word processor Write the Proposal wrong