Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965By the 1950s, Switzerland had developed a distinct graphic language and a unique style of graphic design. This book gives an account of this period in graphic design history, setting the stylistic developments into the social & cultural context of the times. |
Contents
Introduction | 9 |
and SwitzerlandArtists as DesignersArt and the New Typography Principles | 116 |
The Swiss National Exhibition 1939Wartime The Italian ConnectionThe Magazines | 143 |
Towards a Swiss Style 19501957157 | 157 |
Individualist Designers and Anonymous ModernistsConcrete Art | 197 |
Armin Hofmann and Emil Ruder | 247 |
Acknowledgements | 262 |
Other editions - View all
Swiss Graphic Design: The Origins and Growth of an International Style, 1920 ... Richard Hollis No preview available - 2006 |
Common terms and phrases
Abstract aesthetic Akzidenz Grotesk Allgemeine Gewerbeschule Allianz architect Architecture Armin Hofmann Ausstellung avant-garde Basel Bauhaus Bill's brochure Burchartz Carlo Vivarelli catalogue colour commercial Concrete art Constructivism Constructivist cover Dalang designed by Max Doesburg Druck elements Emil Ruder Ernst Keller exhibition poster Film freelance Gauchat Geigy geometrical German Gestaltung Gewerbemuseum Basel grid grotesque Herbert Bayer Herbert Matter Hermann Eidenbenz heute ideas illustrations industry issue Jan Tschichold Josef Müller-Brockmann Karl Gerstner Kunst layout lettering Lissitzky Lohse's lowercase lucien/elong magazine Max Bill Modernism Modernist Moholy-Nagy Monotype grotesque Montag Müller Neuburg Neue Grafik neue Typographie painter painting photograph Plakat poster designed Printed letterpress programme Richard Paul Lohse sachlich sanserif Schweiz Schweizer Siegfried Odermatt Sigfried Giedion square Stankowski student studio Suisse Swiss designers Swiss graphic design Swiss style Switzerland therma trademark typeface typeset Typographische Monatsblätter typography Univers Unsere Velde visual Walter Cyliax Werk Wohnbedarf Zurich Kunstgewerbeschule