Reputation Management: Building and Protecting Your Company's Profile in a Digital World

Managing and understanding the value of an organisation's reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organisation's risk management plan, so this intangible yet vital asset has to be assessed, managed and protected.Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event. Aimed at the business strategist, corporate communicator, auditor and senior management, Reputation Management covers: A* Defining and categorizing reputation A* Qualifying and quantifying reputation A* Managing and monitoring external perceptionsA* Bad news managementA* Tools and techniques for managing and monitoring reputation A* Reputation and shareholder value A* Reputation and business strategy