Reputation Management: Building and Protecting Your Company's Profile in a Digital World
A&C Black, Dec 19, 2011 - Business & Economics - 256 pages
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected.
Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event.
Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers:
* The governance of reputation
* Measuring and managing reputation
* Managing and monitoring external perceptions
* Reputation crisis management
* Strategic planning and reputation
* Reputation and investors
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Other editions - View all
actions Admired Companies analysis approach assessment banks behavior blog BMAC BP’s brand reputation BSkyB capital cash flows Comcast company’s reputation corporate communications corporate governance corporate reputation corporate website credibility crises culture customers damage decision-making decisions developed economic effective employees engagement environmental example executives expectations external Facebook financial crisis financial services firm firm’s function global Gulf of Mexico identify impact important industry intangible assets internal Internet investment investor relations issue management journalists long-term measure messages million monitoring MRRI negative Online online reputation operational organization organization’s perceptions performance planning positive potential problem regulators relationships reporting reputation dynamics reputation management reputation strategies reputation trends reputational risk responsibility result risk management role rumor SABMiller sector share price shareholders social media Solvency II stakeholder groups stakeholders stress-testing sustainability projects Tesco Toyota trust Twitter understand WikiLeaks YouTube