Texts on TypeSteven Heller, Phillip B. Meggs Spanning the 20th century, with emphasis on the 1940s to the present, this collection will be necessary reading for all design students and faculty. Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism. 25 B&W Illustrations |
Common terms and phrases
ABCDEFGHIJKLMNOPQRSTUVWXYZ advertising aesthetic alphabet American Type Founders Antique appearance architecture arrangement artistic ATF's Baskerville Bauhaus beauty blackletter Bodoni Bullen capitals Carter Cary Caslon century character color composition contemporary copy created critic cultural decoration Doesburg Egyptian expression face font Founders foundry Fraktur Frederic Goudy function Futura geometric German Gothic Goudy graphic design grid Herbert Bayer idea industry italic Jan Tschichold Klingspor Koch Kurt Schwitters language legibility letterforms look lowercase machine Melbert Cary modern typography modernist Moholy-Nagy Monotype original ornament painting Paul Renner postmodern practice Press printer printing produced published reader revivals roman type Rudolf Koch shape sizes Slimbach space specimen book Stanley Morison Stempel Stijl strokes style symbols Theo van Doesburg thing tion tradition type design typeface design typefounders typography visual width words writing Wyss