The Handbook of Language and Globalization

Front Cover
Nikolas Coupland
John Wiley & Sons, Sep 17, 2012 - Language Arts & Disciplines - 672 pages

The Handbook of Language and Globalization brings together important new studies of language and discourse in the global era, consolidating a vibrant new field of sociolinguistic research.

  • The first volume to assemble leading scholarship in this rapidly developing field
  • Features new contributions from 36 internationally-known scholars, bringing together key research in the field and establishing a benchmark for future research
  • Comprehensive coverage is divided into four sections: global multilingualism, world languages and language systems; global discourse in key domains and genres; language, values and markets under globalization; and language, distance and identities
  • Covers an impressive breadth of topics including tourism, language teaching, social networking, terrorism, and religion, among many others
  • Winner of the British Association for Applied Linguistics book prize 2011
 

Contents

Global Multilingualism World Languages
29
Language Systems
56
Markets Maintenance
77
Trends and Futures
101
average percentage for biology chemistry medicine physics
115
Language Policy and Globalization
123
Panlingual Globalization
142
Kirill Panfilov Erlang
150
Language and Movement in Space
366
Indexing the Local
386
Ecolinguistics and Globalization
406
The Chinese Discourse of Human Rights and Glocalization
426
East and West
447
Languages and Global Marketing
475
Intercultural Communication in Global
495
Unraveling PostColonial Identity through Language
520

From Cervantes to reggaetón
162
New National Languages in Eastern Europe
182
Localizing the Global on the Participatory Web
203
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213
The Case of an Egyptian
232
Globalization and Language Teaching
287
Discursive Constructions of Global War and Terror
305
Has God Gone Global? Religion Language
323
Language Values and Markets under Globalization
347
At the Intersection of Gender Language and Transnationalism
540
Globalization and Gay Language
555
Metroethnicities and Metrolanguages
575
Popular Cultures Popular Languages and Global Identities
592
Global Representations of Distant Suffering
608
Global Media and the Regime of Lifestyle
625
Index
644
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About the author (2012)

Nikolas Coupland is Research Director, Centre for Language and Communication Research, Cardiff University. He is an elected member of the UK Academy of Social Sciences. He is co-editor of the book series, Oxford Studies in Sociolinguistics. Coupland was also founding editor, with Allan Bell, of the Journal of Sociolinguistics.

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