The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

Front Cover
John Wiley & Sons, 2010 - Business & Economics - 931 pages
The Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics including:
  • Reference material for students, educators and practitioners in the management, business, engineering, computer science, and MIS fields,
  • Resource guides material for libraries (academic, industry, and government),
  • Individual volumes for professionals (general managers, inventory managers, marketing managers, engineers, project engineers, systems analysts, and database administrators),
  • Individual reference volumes for upper division and graduate courses in Technology Management, Innovation Management, Technology Marketing, Engineering Management, Industrial Management, International Management, Supply Chain Management, Operations and Manufacturing Management, E-business and E-commerce Technologies and senior seminars in Information Systems and Management of Technology.

Each volume incorporates state of the art core information and technology management topics, practical applications and coverage of the emerging issues in Technology and Innovation Management fields.

 

Contents

Economics of Technological Innovation
1
Core Concepts
2
and Implementations
76
Differentiation Inversion and Integration
87
Manufacturing in the Supply Chain
132
Statistical Process Control
150
Manufacturing Systems Engineering
159
Gardiner
186
Database Fundamentals
565
Principles of Hedging
567
Global Diffusion of the Internet
585
Organizational Management
589
Scott Mathews
591
242
592
Global Issues of the Internet
598
Project Financing
601

1043
194
Measuring the Value of Investments
204
Service Oriented Architecture
206
Human Factors and Ergonomics
208
Larry A Mallak Charlie Rupert Bryan W Booker
218
Intelligent Manufacturing Systems
230
A Research Architecture for Technology
232
Michael K Badawy
248
Digital Economy
258
The Key Role of Standardization
260
Nirvikar Singh
265
Virtual Work
277
in New Product Development
287
Developing and Maintaining Supply Chain
294
Daniel Port Tung
299
Jonathan E Clarke
317
Anthony H Smith Raymond A Hansen
330
ClientServer Computing
346
Game Theory
361
Cost of Capital
391
Marketing Services
393
Organizing the Sales Force
407
Organizational Behavior
419
Technology Marketing
421
Marketing Plans for an ECommerce Project
435
Charles Hickson
437
Marketing Communication Strategies
449
Relationship Marketing and
462
PeertoPeer Systems
472
Personalization Technologies
473
Wireless Marketing
483
Online Public Relations
497
Nick Rich Matthias Holweg
516
The Globalization of Marketing
528
Data Mining
542
Data Warehouse Systems
554
William R Gillis Colleen Taugher
612
Groupware
621
Managing the Flow of Information and Materials
625
The Global Workforce
629
Organizational Psychology
633
The Global Manager
641
Finnerty
661
Geographic Information Systems
665
Systems
686
Managing Organizational Change
700
Matthias Holweg Nick Rich
722
Transformation
733
Multinational Finance and Global Financial
755
Fuzzy Logic
769
Copyright
770
The Digital Millennium Copyright
790
Mergers and Acquisitions
797
Patent
802
Trademark
814
Knowledge Management
816
Zejin Ding YanQing Zhang
830
Online Technology Contracts
842
Expert Systems
878
Business Ethics
881
Maris G Martinsons Robert M Davison
882
Techniques Instruments and Regulation
889
Electronic Procurement
891
Global Information Systems
895
Global Logistics and International Supply Chain
901
InternetEnabled Supply Chains
915
Managing the Evolution of Nanotechnology
916
Strategic Planning
923
Ecommerce Vulnerabilities
926
Quan Z Sheng Jhon P T Mo Li Jiang
930
Copyright

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