The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management

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John Wiley & Sons, 2010 - Business & Economics - 931 pages
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The Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics including:
  • Reference material for students, educators and practitioners in the management, business, engineering, computer science, and MIS fields,
  • Resource guides material for libraries (academic, industry, and government),
  • Individual volumes for professionals (general managers, inventory managers, marketing managers, engineers, project engineers, systems analysts, and database administrators),
  • Individual reference volumes for upper division and graduate courses in Technology Management, Innovation Management, Technology Marketing, Engineering Management, Industrial Management, International Management, Supply Chain Management, Operations and Manufacturing Management, E-business and E-commerce Technologies and senior seminars in Information Systems and Management of Technology.

Each volume incorporates state of the art core information and technology management topics, practical applications and coverage of the emerging issues in Technology and Innovation Management fields.

 

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The Handbook of Technology Management, Supply Chain Management, Marketing

Contents

Keivan Zokaei Cardiff University United Kingdom
2
Technologies and Part 2 Electronic Commerce
37
Sherali Zeadally Naveen Chilamkurti The Internet 395
56
Introduction to Global Logistics 68 IT Connectivity
81
Global Shipping Lines
87
Assimilation Supply Chain Strategies
120
Differentiation Inversion and Integration 989 Britta Gammelgaard
132
Benchmarking Tools and Techniques 1001 Ramakrishna Govindu Ratna Babu Chinnam
146
ClientServer Computing 128 Nory B Jones Herbert Remidez
448
Grid Computing Fundamentals 142 Indrajit
466
Using ActivityBased Costing Approach
469
Cluster Computing Fundamentals 159 Weiyi Meng Clement
482
INTRODUCTION TO VALUE
494
Network Management 206 Rodney J Heisterberg
510
Database Fundamentals 224 Abbas Jamalipour
525
Robert Slagter Vijay Atluri Heechang Shin
547

Whitt Rodney G Handy Gerard de Jong Moshe BenAkiva
159
Manufacturing Systems Engineering 1028 Hongyan Li Joern Meissner
176
Leadership
178
Richard H G Field Stephanie Buddle
189
An Overview of Yongjiang Shi Chaipong Pongpanich
194
KyoungYun Kim Leslie Monplaisir Bimal Nepal Heimo Losbichler Farzad Mahmoodi
206
Core Concepts Financial Designing Workplaces to Support Creativity
217
Robert W Proctor KimPhuong L Vu David SimchiLevi Edith SimchiLevi
220
Larry A Mallak Charlie Rupert Bryan W Booker Stephen A Weis
232
A Research Architecture for Technology IT Infrastructure Library ITIL v3
244
Yi Wang Kesheng Wang Adam Melski Matthias Schumann
248
Management Education 3 Sue Conger
257
Digital Economy 19 Richard J Wagner
267
Supply Chain The Promise of the RealTime Supply Chain 265 Elif Kongar Surendra M Gupta
277
Frameworks G Stephen Taylor
279
Decision Techniques for Managing Information Technology
289
Value Chain Analysis 1 Tripat Gill Gad Saad
290
Balaji Parthasarathy Ricardo Lage
299
Gerard J Burke Asoo J Vakharia Yeqing Bao David Berkowitz Brent M Wren
305
Organizational Behavior 81 Technology Assessment and Acquisition
315
Nick Rich Matthias Holweg Sara L Beckman Michael Barry
317
across the Supply Chain 40 Ralph Oliva
331
Organizational Management 94 Technology Forecasting
333
Practical Methods for Value Chain Analysis
337
Organizational Psychology 106 Technology Transfer
345
Zinovy Radovilsky Cindy Gordon
352
Managing Organizational Change and Strategic Management of Technology
357
Charles McMillan Marketing Research
367
InternetEnabled Supply Chains 89 Peter Lenk
381
Zafar Husain
384
Financial Tools
401
Organizing the Sales Force
407
Holly Schroth Virginia Cortijo Ari Yezegel
414
Jiang Xie Xiaoyuan
427
Haluk Cetin Yufei Yuan
562
Christopher A Kitts Web Services
578
Golden
612
Hossein Bidgoli
626
Gerhard Weiss Lars Braubach Paolo Giorgini
639
Michael E Gorman James E Groves Ahson Wardak
674
Ashok Bardhan
678
FROM SUPPLY CHAIN
686
Felicia G Lassk Jay Prakash Mulki Globalization and Corporate Partnering
690
Marketing Plans for an ECommerce Project 435 Anju Seth Mahka Moeen
704
Malu Roldan
713
Judy Strauss Gloria Barczak
723
Roland T Rust Ke Na Michel Wedel Global Account Management
735
Tuck Siong Chung Noel Capon
745
Kirk Hallahan International Technology Management
757
Operations
759
Masaaki Kotabe
770
Measuring the Value of Investments 522 Charlie Edmonson
781
Samuel Craig Susan P Douglas
792
Irvette Tempelmanvan Hunen Aernout Schmidt Digital Signatures and Electronic Signatures 994
797
Weiss Brian D Davison Irene Honfun Poon
802
Thomas Hall
808
Online Analytical Processing 567
814
Charles Hickson
821
Global Management Cultural Intelligence and the Global
828
Technology Projects Using Real Options 581
844
Nir Kshetri Nikhilesh Dholakia
845
Finnerty Enterprise Resource Planning
872
HighTech Projects 613 Demand Forecasting
886
Global Business Drivers 612
887
John E Turner Stephen A DeLurgio Fred H Hays Carl D Bhame
904
Market Integration 623 Adriano O Solis
926
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