The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global ManagementThe Handbook of Technology Management is a comprehensive handbook series on technology management with coverage of the core topics including:
Each volume incorporates state of the art core information and technology management topics, practical applications and coverage of the emerging issues in Technology and Innovation Management fields. |
Contents
Economics of Technological Innovation | 1 |
Core Concepts | 2 |
and Implementations | 76 |
Differentiation Inversion and Integration | 87 |
Manufacturing in the Supply Chain | 132 |
Statistical Process Control | 150 |
Manufacturing Systems Engineering | 159 |
Gardiner | 186 |
Database Fundamentals | 565 |
Principles of Hedging | 567 |
Global Diffusion of the Internet | 585 |
Organizational Management | 589 |
Scott Mathews | 591 |
242 | 592 |
Global Issues of the Internet | 598 |
Project Financing | 601 |
1043 | 194 |
Measuring the Value of Investments | 204 |
Service Oriented Architecture | 206 |
Human Factors and Ergonomics | 208 |
Larry A Mallak Charlie Rupert Bryan W Booker | 218 |
Intelligent Manufacturing Systems | 230 |
A Research Architecture for Technology | 232 |
Michael K Badawy | 248 |
Digital Economy | 258 |
The Key Role of Standardization | 260 |
Nirvikar Singh | 265 |
Virtual Work | 277 |
in New Product Development | 287 |
Developing and Maintaining Supply Chain | 294 |
Daniel Port Tung | 299 |
Jonathan E Clarke | 317 |
Anthony H Smith Raymond A Hansen | 330 |
ClientServer Computing | 346 |
Game Theory | 361 |
Cost of Capital | 391 |
Marketing Services | 393 |
Organizing the Sales Force | 407 |
Organizational Behavior | 419 |
Technology Marketing | 421 |
Marketing Plans for an ECommerce Project | 435 |
Charles Hickson | 437 |
Marketing Communication Strategies | 449 |
Relationship Marketing and | 462 |
PeertoPeer Systems | 472 |
Personalization Technologies | 473 |
Wireless Marketing | 483 |
Online Public Relations | 497 |
Nick Rich Matthias Holweg | 516 |
The Globalization of Marketing | 528 |
Data Mining | 542 |
Data Warehouse Systems | 554 |
William R Gillis Colleen Taugher | 612 |
Groupware | 621 |
Managing the Flow of Information and Materials | 625 |
The Global Workforce | 629 |
Organizational Psychology | 633 |
The Global Manager | 641 |
Finnerty | 661 |
Geographic Information Systems | 665 |
Systems | 686 |
Managing Organizational Change | 700 |
Matthias Holweg Nick Rich | 722 |
Transformation | 733 |
Multinational Finance and Global Financial | 755 |
Fuzzy Logic | 769 |
Copyright | 770 |
The Digital Millennium Copyright | 790 |
Mergers and Acquisitions | 797 |
Patent | 802 |
Trademark | 814 |
Knowledge Management | 816 |
Zejin Ding YanQing Zhang | 830 |
| 842 | |
| 878 | |
| 881 | |
| 882 | |
| 889 | |
| 891 | |
| 895 | |
| 901 | |
| 915 | |
| 916 | |
| 923 | |
| 926 | |
| 930 | |
Common terms and phrases
accessed activities advertising applications approach behavior benefits blogs brand bullwhip effect buyers channel collaboration communication companies company’s competitive consumer cost create customer relationship management customer service cycle decisions delivery demand distribution e-commerce e-mail e-procurement effective efficiency electronic example firm’s firms flow focus functions global Harvard Business Harvard Business Review high-tech identify implementation improve increase industry innovation integration interaction International Journal Internet inventory investment logistics manufacturing mashup ment mobile needs offering operations organizations percent performance permission marketing planning ply chain potential profit purchase relationship marketing response retail reverse auction Review RFID role salespeople segments smart card social media sourcing specific sumer suppliers supply chain management tags target tion tomer transport University users value chain warehouse wireless

