Business the Richard Branson Way: 10 Secrets of the World's Leading Brand-builder

How Do winners like Jack Welch and Rupert Murdoch get to have it all? How Do they get to control such awesome empires and amass such vast personal fortunes? Just how do Richard Branson and Bill Gates create such dominant international brands and inspire such loyalty and devotion from employees and consumers alike?

The Business Way Series reveals the secrets, deals, schemes, and dreams of the world's fiercest business competitors. Each book entertainingly charts the rise of a business great and takes a sideways look at how he planned his career, crushed competitors, and ended up as a king. Each book is at once an insightful glimpse at the ingredients of success and a concise source of invaluable business lessons for the next generation of winners.