Designing and Using Organizational Surveys: A Seven-Step ProcessThe survey process is a highly complex and situationally dependent one, in need of careful management. If poorly designed and administered, surveys can create disappointment and even disaster. Little has been written so far for those responsible for designing and implementing surveys in organizations. These authors have drawn on their extensive consulting experience to develop a concise, pragmatic, seven-step model covering the entire process, from initiation, to final evaluation, to making the results meaningful to the future of the organization. They pay special attention to the political and human sensitivities concerned and show how to overcome the many potential barriers to a successful outcome. |
Contents
Introduction | 1 |
1 Step One Pooling Resources | 27 |
2 Step Two Developing a WorldClass Survey | 51 |
3 Step Three Communicating Objectives | 89 |
4 Step Four Administering the Survey | 113 |
5 Step Five Interpreting Results | 149 |
6 Step Six Delivering the Findings | 201 |
7 Step Seven Learning into Action | 229 |
| 279 | |
| 287 | |
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action planning analysis paralysis approach appropriate areas assessment benchmarking census client commitment communication Company XYZ complete conducted confidentiality consulting content analysis data collection dataset Descriptive Statistics discussed e-mail effective employees end users example extent external feedback Figure findings focus groups formal identify impact implementation important individual initial interpretation interventions intranet involved Kraut large-scale means measure messages methods negative objectives obtained on-line optical scan orga organization organizational communication organizational culture organizational survey percent Performance Appraisal potential questionnaire questions regarding response options response rates roles roll-out process Sample Survey scale senior management significant specific stage statistical Step strategic structural equation modeling survey administration survey data survey design team survey effort survey instrument survey practitioner survey process survey results survey sponsor survey team Table tion types variables voice response Waclawski Warner Burke write-in comments XYZ value