The New Industrial StateWith searing wit and incisive commentary, John Kenneth Galbraith redefined America's perception of itself in The New Industrial State, one of his landmark works. The United States is no longer a free-enterprise society, Galbraith argues, but a structured state controlled by the largest companies. Advertising is the means by which these companies manage demand and create consumer "need" where none previously existed. Multinational corporations are the continuation of this power system on an international level. The goal of these companies is not the betterment of society, but immortality through an uninterrupted stream of earnings. |
Contents
| ix | |
| xi | |
| xxv | |
| xxvii | |
1 Change and the Planning System
| 1 |
2 The Imperatives of Technology
| 13 |
3 The Nature of Industrial Planning
| 25 |
4 Planning and the Supply of Capital
| 42 |
18 The Management of Specific Demand
| 245 |
19 The Revised Sequence
| 263 |
20 The Regulation of Aggregate Demand
| 273 |
21 The Nature of Employment and Unemployment
| 289 |
22 The Control of the WagePrice Spiral
| 305 |
23 The Planning System and the Union I
| 322 |
24 The Planning System and the Union II
| 337 |
25 The Educational and Scientific Estate
| 347 |
5 Capital and Power
| 56 |
6 The Technostructure
| 73 |
7 The Corporation
| 89 |
8 The Entrepreneur and the Technostructure
| 108 |
9 A Digression on the Firm under Socialism
| 123 |
10 The Approved Contradiction
| 138 |
11 The General Theory of Motivation
| 162 |
12 Motivation in Perspective
| 176 |
13 Motivation and the Technostructure
| 186 |
14 The Principle of Consistency
| 199 |
15 The Goals of the Planning System
| 207 |
16 Prices in the Planning System
| 223 |
17 Prices in the Planning System Continued
| 235 |
26 The Planning System and the State I
| 365 |
27 The Planning System and the State II
| 377 |
28 A Further Summary
| 390 |
29 The Planning System and the Arms Race
| 398 |
30 The Further Dimensions
| 419 |
31 The Planning Lacunae
| 432 |
32 Of Toil
| 443 |
33 Education and Emancipation
| 452 |
34 The Political Lead
| 462 |
35 The Future of the Planning System
| 473 |
An Addendum on Economic Method and the Nature of Social Argument | 489 |
| 503 | |
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Common terms and phrases
accepted accorded adaptation advertising aesthetic aggregate demand American antitrust associated assumed automobile autonomy behavior belief blue-collar workers capital Carl Kaysen commitment competition compulsion conflict consequence consumer consumer sovereignty cost decision earnings economic economists educational and scientific effect employment ensure enterprise entrepreneur entrepreneurial corporation executives exercise factor of production force Galbraith goals growth identification important income increase individual industrial influence intellectual interest investment labor large corporation less matter mature corporation ment microeconomics modern corporation monopoly motivation ning system nomic nostructure oligopoly organization pecuniary percent planning system political poration production profit maximization regulation relation requires response result role savings scientific estate seek serve society Soviet Soviet Union steel stockholders subordinate sumer supply technical techno technostructure tendency tion tive ture union United wage white-collar workers workers World War II York