Discourse Power Address: The Politics of Public Communication'Discourse Power Address' identifies the existence of 'directive' address, a form of strategic communication which is employed in a number of dominant practices, including Advertising, Politics, Public Relations and Corporate representation. Stuart Price argues that the simulation of intimacy in authoritarian address masks a drive to power, in which the creation of propositions by powerful social actors is based on the 'timeliness' of utterance rather than any real adherence to truth or genuine explanation. Election broadcasts, political speeches, TV commercials and corporate advertisements are all scrutinised in order to evaluate competing perspectives on the creation and circulation of meaning; particular reference is made to theories of discourse, ideology and address. In the course of his argument, the author proposes an original method for determining how authoritarian address attempts to make an impact on audiences. Providing a cross-disciplinary contribution to the fields of Communication, Language, Media and Political Studies, this book provides an original, clear-sighted contribution to the debate on language and power, and will provide an essential resource for lecturers, researchers, students, activists and policy-makers. |
Contents
Critical Theory and Commercial Culture | 23 |
2 | 37 |
Discourse and Ideology | 43 |
Copyright | |
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Discourse Power Address: The Politics of Public Communication STUART. PRICE No preview available - 2019 |
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advertising analysis appear argues argument attempt audience authority Baudrillard become belief broadcast BUPA capitalism carbon footprint Chapter characterised Chouliaraki coherent commercial communication concept contemporary context create critical discourse analysis cultural Delhi democratic demonstrate described Dijk discourse dominant economic effect election enquiry established everyday example existence expression Fairclough forms genres Giddens global Habermas ibid ideas identified ideology implicature individual infoshop.org interaction intervention issue Labour language Leicester South Liberal Democrat linguistic London mass media material meaning messages mode modernity narrative notion organisation particular party perspective political position possible post-structuralist postmodern practices present Price production propositions purpose recognised reference referential relations relationship Renegger represent representation reproduce response rhetorical Routledge SAGE sense social constructionism society speech sphere statements Steinburg strategies structure suggest symbolic television texts textual theory Thousand Oaks traditional U.S. Green Party University Press utterance values words