Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and StudentsDigital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com. |
Contents
Figures Acknowledgements | |
Transforming from Traditional to Digital Values | |
Chapter 5 Fundamentals of the New Marketing Normal Managing the New Marketing Normal | |
Define and Establish Chapter 8 Convey and Promote | |
Connect and Convert | |
Measure and Refine | |
Digital Alignment | |
Structural Integration | |
Evaluation and | |
Building Shared Value | |
From Social Business to Digitally Integrated Organization | |
End Notes | |
Glossary | |
Other editions - View all
Digital Marketing: Integrating Strategy and Tactics with Values Ira Kaufman,Chris Horton No preview available - 2014 |
Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook ... Ira Morton Kaufman,Chris Horton No preview available - 2015 |