Nudge: Improving Decisions about Health, Wealth and Happiness
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.
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Thought-provokingUser Review - dogsrock - Borders
This book gives a different view on how to shape behavior of large numbers of people - not with mandates, but nudges. The authors' case is interesting and thought-provoking. It's definitely a great read being very well-written and not too bogged down in details. Highly recommended! Read full review