Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand BuilderIn many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents
|
Contents
| 1 | |
One Pick on Someone Bigger Than You | 21 |
Two Do the Hippy Hippy Shake | 35 |
Three Haggle Everythings Negotiable | 53 |
Four Make Work Fun | 65 |
Five Do Right by Your Brand | 79 |
Six Smile for the Cameras | 91 |
Seven Dont Lead Sheep Herd Cats | 109 |
Other editions - View all
Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand ... Des Dearlove No preview available - 2007 |
Common terms and phrases
ability adventure airline Alan Amrop Inter appeal asked big business Boy George Bran Branson Phenomenon Branson takes British Airways British business business empire businessman challenge cheeky common touch company’s consumers corporate created culture customers dirty tricks dress entrepreneur financial services hard HERD CATS hippy hot air balloon idea investment launch leader Leadership by Richard lessons Lottery magazine Mick Brown Mike Oldfield million millionaire Money Programme negotiating never Nicci Nice Guy offering ofthe ofVirgin opportunity partner people’s pick reputation Richard Branson says sense Sex Pistols speed strategy style success suit talented things Virgin Atlantic Airways Virgin brand Virgin business Virgin Cars Virgin chairman Virgin Cola Virgin companies Virgin Direct Virgin empire Virgin employees Virgin Galactic Virgin Group Virgin King Virgin name Virgin products Virgin record Virgin record label Virgin staff Virgin Trains
References to this book
Turning Passions Into Profits: Three Steps to Wealth and Power Christopher Howard Limited preview - 2005 |