Megatrends in Food and Agriculture : Technology, Water Use and Nutrition

Authors:Helmut Traitler, David Zilberman, Keith Heikes, Vincent Petiard, Michel Dubois

Summary:Highlights and examines the growing convergence between the food and agricultural industries-the technological, environmental, and consumer-related drivers of this change, and the potential outcomes This is the first book of its kind to connect food and the food industry with agriculture, water resources, and water management in a detailed and thorough way. It brings together a small community of expert authors to address the future of the food industry, agriculture (both for plants and animals), and water-and its role in a world of increasing demands on resources. The book begins by highlighting the role of agriculture in today's food industry from a historical perspective-showing how it has grown over the years. It goes on to examine water management; new ways of plant breeding not only based on genetic modification pathways; and the attention between major crops (soy, corn, wheat) and so-called "orphan crops" (coffee, cocoa, tropical fruits). The book then turns towards the future of the food industry and analyzes major food trends, the new food, and "enough" food; discusses possible new business models for the future food industry; and analyzes the impact that the "internet of everything" will have on agriculture and the food industry. Finally, Megatrends in Food and Agriculture: Technology, Water Use and Nutrition offers scenarios about how agriculture, food, and the food industry might undergo some radical transformations.-Assesses the evolution of food production and how we arrived at today's landscape -Focuses on key areas of change, driven by both innovation and challenges such as new technologies, the demand for better nutrition, and the management of dwindling resources -Highlights the role of better-informed consumers who demand transparency and accountability from producers -Is written by industry insiders and academic experts Megatrends in Food and Agriculture: Technology, Water Use and Nutrition is an important resource for food and agriculture industry professionals, including scientists and technicians as well as decision makers, in management, marketing, sales, and regulatory areas, as well as related NGOs

eBook, English, 2017

Edition:View all formats and editions

Publisher: John Wiley & Sons, Incorporated, Newark, 2017

Physical Description:1 online resource (339 pages)

ISBN:

9781119391166, 9781119391111, 1119391164, 1119391113

OCLC Number / Unique Identifier:1031712969

Subjects:

Agricultural biotechnology

Biotechnologie agricole

Eau en agriculture

Food industry and trade

TECHNOLOGY & ENGINEERING Food Science

Water in agriculture

Additional Physical Form Entry:

Print version:

Megatrends in Food and Agriculture : Technology, Water Use and Nutrition.

Traitler, Helmut.

Contents:

"Title Page "

"Copyright Page"

"Contents"

"Foreword"

"Acknowledgments"

"Part 1 Agriculture andÂ theÂ Food Industry"

"Chapter 1 The Role of Agriculture in Todayâs Food Industry "

"1.1 Introduction"

"1.1.1 The Four Building Blocks"

"1.1.2 Some History ofÂ Agriculture"

"1.1.3 Eat More andÂ Increase theÂ Likelihood forÂ Survival"

"1.1.4 Food Can BeÂ Grown andÂ Plants Can BeÂ Bred: Whatâs Next?"

"1.1.5 From Very Old to Rather Recent Food-Preservation Techniques "

"1.2 Agriculture: TheÂ Main Supplier toÂ theÂ Food Industry"

"1.2.1 Artificial Ingredients"

"1.2.2 The Main Raw Material Sources"

"1.2.3 Milkâs theÂ Star"

"1.2.4 Milkâ¦What Else?"

"1.2.5 Other Excursions fromÂ Food"

"1.2.6 Noncompeting Alternatives"

"1.3 Agricultureâs New Role inÂ Light ofÂ Food andÂ Health"

"1.3.1 Decades ofÂ Food Safety Rules andÂ Regulations"

"1.3.2 More Rules: What Do WeÂ Do?"

"1.3.3 Raw Materials andÂ Processes Become More Sophisticated"

"1.4 Most Likely Drivers forÂ Change inÂ theÂ Agriculture Industry"

"1.5 Summary andÂ Major Learning"

"References"

"Chapter 2 Water Management in Modern Agriculture: The Role of Water and Water Management in Agriculture and Industry "

"2.1 Introduction"

"2.2 Multiple Dimensions ofÂ Water"

"2.3 On theÂ Evolution ofÂ Water Institutions andÂ Policies"

"2.4 Reforming Water-Resource Management at the Micro-Level (Farm and Field) "

"2.5 Reforming Regional Water-Allocation Regimes "

"2.6 Improved Water Project Design"

"2.7 Improved Water Quality"

"2.8 Climate Change"

"2.9 Summary andÂ Major Learning"

"References"

"Chapter 3 Innovation in Plant Breeding for a Sustainable Supply of High-Quality Plant Raw Materials for the Food Industry "

"3.1 Introduction"

"3.2 Challenges forÂ Future Agricultures andÂ FoodÂ Industries". "3.2.1 Strongly Growing Food Needs"

"3.2.2 Energy Issues"

"3.3 Genetic-Based Techniques for Plant Breeding in the Context of Agricultural Production "

"3.3.1 Genetic Innovation andÂ Agronomic Practices"

"3.3.2 The Process ofÂ Plant Breeding andÂ Its Main Limitations"

"3.3.3 Preliminary Conclusions"

"3.4 Trends: Shift inÂ Allocation ofÂ Resources toÂ Global Needs?"

"3.4.1 Methodology"

"3.4.2 Analysis ofÂ Investment inÂ Seed Research andÂ Development"

"3.4.3 Analysis ofÂ Deviations andÂ Distortions ofÂ R&&D Investments andÂ Production Volumes"

"3.5 A First Set ofÂ Conclusions andÂ Recommendations"

"3.6 Summary andÂ Major Learning"

"3.7 Appendix Tables"

"References"

"Chapter 4 The Agriculture of Animals: Animal Proteins of the Future as Valuable and Sustainable Sources for the Food Industry "

"4.1 Livestock andÂ Animal Husbandry"

"4.1.1 How WeÂ Got toÂ Now"

"4.2 Animals: AÂ Source ofÂ HighâQuality Proteins"

"4.3 Animal Protein Demand inÂ Emerging Markets"

"4.4 Optimal Animal Welfare: Sustainable, Humane,Â andÂ Healthy"

"4.4.1 Animal Production Increase"

"4.5 Animal-Breeding Programs "

"4.5.1 Genomic Breeding ofÂ Animals"

"4.6 The Use ofÂ Big Data forÂ Management andÂ Genetic Evaluations"

"4.7 Summary andÂ Major Learning"

"References"

"Part 2 The Future ofÂ theÂ Food Industry"

"Chapter 5 The Food TrendsâThe New FoodâEnough Food? "

"5.1 Historical Food Trends: FromÂ Then toÂ Now"

"5.1.1 Food andÂ Beverages during theÂ Period ofÂ Classical Greece"

"5.1.2 Food andÂ Beverages inÂ theÂ Roman Empire"

"5.1.3 Food inÂ Medieval Times inÂ Central Europe"

"5.1.4 From European Renaissance andÂ Enlightenment toÂ theÂ FirstÂ Industrial Revolution"

"5.1.5 Food inÂ theÂ 20th Century: TheÂ Real Food Revolution". "5.2 Present-Day Food Fashions and Trends: A Never-Ending Story "

"5.2.1 Food andÂ Nutrition Trends: AÂ Story ofÂ Perception, Deception, andÂ Beliefs"

"5.3 New Food Sources: New Protein Sources"

"5.3.1 Insects: AÂ New Food Source?"

"5.3.2 Increased Food Security through Exploiting NewÂ ProteinÂ Sources"

"5.3.3 A âCrazyâ Idea forÂ Other Food Sources: Beyond Proteins"

"5.4 Vegetarian Food andÂ Its Potential Societal andÂ Economic Impact"

"5.5 Urban Gardening andÂ Urban Agriculture"

"5.5.1 The Urban Bee-Highways "

"5.6 Summary andÂ Major Learning"

"References"

"Chapter 6 The New Food Industry Business Model: From B2C to B2B, from Product Manufacture to Selling Know-How, and from Now to Then "

"6.1 The Old: Develop, Manufacture, andÂ Sell (âDemaseâ)"

"6.1.1 The Fall ofÂ theÂ Righteous"

"6.2 The New: TheÂ Customer Is King, theÂ Consumer IsÂ anÂ Enabler, andÂ fromÂ B2C toÂ B2B"

"6.2.1 Slotting Allowance"

"6.2.2 Retailers Become theÂ Most Important Partners forÂ Food andÂ Beverage Companies"

"6.2.3 How This Could Work: AÂ Possible Path andÂ Examples"

"6.3 From Selling Products to Selling Know-How "

"6.3.1 The Knowledge-Centric Company "

"6.3.2 Engaging, Interacting, andÂ Selling: TheÂ New Etiquette"

"6.4 The Community ofÂ Consumers: Itâs What They Want that Counts!"

"6.4.1 The Consumers Become Involved"

"6.5 Food-Related Trends and Hypes in Todayâs Societies: An Outlook to the Future "

"6.6 Summary andÂ Major Learning"

"References"

"Chapter 7 The Internet of Just about Everything: Impact on Agriculture and Food Industry "

"7.1 Modern Cooking: Forward toÂ theÂ Past"

"7.1.1 The Role ofÂ Robotics andÂ Connectivity"

"7.2 Everything Is Online andÂ Everyone IsÂ OnlineâAll theÂ Time"

"7.3 Food andÂ Agriculture: TheÂ New Hardware andÂ Software". "7.3.1 Big Data are Here toÂ Stay"

"7.3.2 Agriculture andÂ Space Science: TheÂ New Connection"

"7.3.3 Impact onÂ theÂ Food Industry andÂ theÂ Consumer inÂ theÂ Middle"

"7.4 An Attempt at Peaking Ahead: Will There Still BeÂ anÂ Agriculture or Food Industry?"

"7.4.1 Bigger Is Not Always Better"

"7.4.2 Elements that Will Stay andÂ Others that Might Disappear"

"7.5 Summary andÂ Major Learning"

"References"

"Chapter 8 Nutrition: The Old Mantra â¦ the New Un-Word "

"8.1 Nutrition: Whatâs All theÂ Fuss about?"

"8.1.1 The Hottest New Food Trends"

"8.1.2 The Debate Continues: Whatâs Good andÂ WhatâsÂ NotÂ GoodÂ forÂ You?"

"8.1.3 And Here WeÂ GoÂ Again: Fasting Can Do YouÂ anÂ Awful LotÂ ofÂ Good"

"8.1.4 A Few Simple Tips When It Comes toÂ Healthy andÂ HappyÂ Eating"

"8.2 A Bit ofÂ Nutrition History"

"8.2.1 Low and Reduced, Lower and âReduced-Erâ: Low or Reduced Fat "

"8.2.2 Low or Reduced Salt"

"8.2.3 Low or Reduced Sugar andÂ No Sugar"

"8.3 Typical Nutrition Controversies"

"8.3.1 So Many Recommendationsâ¦Too Many?"

"8.3.2 More Controversies"

"8.4 Food andÂ Claims, Food andÂ Benefits"

"8.5 Summary andÂ Major Learning"

"References"

"Part 3 The New Food World"

"Chapter 9 A Food Company Transforms Itself "

"9.1 The Not-So-New Realities "

"9.1.1 Automation Is Hereâ¦For Quite Some Time Actually"

"9.1.2 The Novel Directions inÂ Food andÂ Agriculture are Governed by Regulatory Involvement"

"9.1.3 All-Natural Industrial Food Products: The Way Forward? "

"9.2 From Product toÂ KnowâHow Seller: AnÂ Encore"

"9.2.1 Some Assumptions asÂ toÂ How This May Function"

"9.2.2 What are Possible Consequences forÂ Food Ingredient Suppliers?". "9.3 Anticipating theÂ Inevitable: Possible Scenarios"

"9.3.1 Possible Future Models andÂ Scenarios"

"9.3.2 The Return ofÂ Medical Food?"

"9.4 Reality or Fiction? Reality andÂ Fiction!"

"9.4.1 A New Manufacturing Reality"

"9.5 Summary andÂ Major Learning"

"References"

"Chapter 10 Food for the Future: A Future for Food "

"10.1 Proactive Agriculture"

"10.1.1 What If Agriculture Anticipated Real Food Requirements andÂ Trends?"

"10.2 Democratized Agriculture"

"10.2.1 Agrihood"

"10.2.2 Permaculture"

"10.2.3 From Large toÂ Small"

"10.2.4 The Growing Role ofÂ Urban Agriculture: SelfâCenteredness or Community Driven?"

"10.3 Agriculture andÂ Food Manufacture inÂ Exotic Places"

"10.3.1 An Ice Cream Factory inÂ Greenland?"

"10.3.2 A Chocolate Factory inÂ Ghana?"

"10.4 A Future forÂ Food"

"10.4.1 What about theÂ Role ofÂ Restaurants?"

"10.4.2 Pet Food Is Food, Too"

"10.4.3 Will WeÂ Eat Food inÂ Pill Format?"

"10.5 Summary andÂ Major Learning"

"References"

"Chapter 11 Summary and Outlook "

"11.1 Introduction"

"11.1.1 The Role ofÂ Agriculture inÂ Todayâs Food Industry"

"11.1.2 Food-Preservation Techniques "

"11.1.3 Agriculture Is theÂ Main Raw Material Supplier toÂ BeÂ Transformed toÂ Food"

"11.1.4 Nonfood Uses ofÂ Agricultural Raw Materials"

"11.1.5 Agriculture inÂ aÂ World ofÂ Rules andÂ Regulations"

"11.1.6 Food Raw Materials andÂ Process Became More Sophisticated andÂ Complex"

"11.2 Water Management inÂ Modern Agriculture"

"11.2.1 The âWater Reformâ"

"11.2.2 Water Productivity"

"11.2.3 Water-Related Government Policies "

"11.2.4 Getting It Right: Policies andÂ Price"

"11.2.5 Controlling Water Quality"

"11.3 Innovation in Plant Breeding: High-Quality Plant Raw Materials for the Food Industry ". "11.3.1 Agricultural Plant Output: TheÂ Essential Raw Material Source forÂ theÂ Food Industry"

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