The influential mind : what the brain reveals about our power to change others
Tali Sharot (Author)
A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better' It turns out that many of our instincts-from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control-are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad
eBook, English, 2017
First edition View all formats and editions
Henry Holt and Company, New York, 2017
Electronic books
1 online resource
9781408706084, 9781627792660, 1408706083, 162779266X
1003864346
Print version:
(Priors) Does evidence change beliefs?
(Emotion) How we were persuaded to reach for the moon
(Incentives) should you scare people into action?
(Agency) How you obtain power by letting go
(Curiosity) What do people really want to know?
(State) What happens to minds under threat?
(Others, part I) Why do babies love iPhones?
(Others, part II) Is "unanimous" as reassuring as it sounds?
The future of influence?
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