Business the Richard Branson Way : 10 Secrets of the World's Greatest Brand Builder
In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word
Big shots, v. 24
1 online resource (190 pages).
9781841127668, 1841127663
1044715652
Business the Richard Branson Way
Acknowledgments
Richard Branson Revisited ..
The Life and Times of Richard Branson
One: Pick on Someone Bigger Than You
Two: Do the Hippy, Hippy Shake
Three: Haggle: Everything's Negotiable
Four: Make Work Fun
Five: Do Right by Your Brand
Six: Smile for the Cameras
Seven: Don't Lead Sheep, Herd Cats
Eight: Move Faster Than a Speeding Bullet
Nine: Size Does Matter
Ten: Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word
Index